Further trends from which you can benefit:

Egonomics

Egonomics – an economy geared to the own self.

Egonomics derives from "self-centred"; presenting of status symbols, individuality and uniqueness are essential.

Individual furnishings (design, material, expert advice) are presented as status symbols! Very often you will find the use of Egonomics in single households.

Healthy and longevity

Health and longevity has become more important in the last decade, as well as the search for the "meaning of life".

An awareness is growing, that we won't be as healthy and fit in our old age as we are in the present day.

For this reason we like to be healthy as long as possible and to protect the environment in which we live for a comfortable and enjoyable life.

This trend you could utilise with the following examples:

• "moon timber" (moon-phase-dependent logged timber)
• Furniture made of massive wood (from managed forests)
• Avoidance of toxics in adhesives, varnishes, etc.
• Feng Shui
• Barrier free living

Jet age & All in one customer service

The consumers of today expect an extensive consultation from one source and quick implementation of their wishes.

You could offer an "All in one customer service"(Project Management) cooperating with other trade persons (decorators, electricians, plumbers, builders, etc.). This would not only support the requirement of the customers, this could also lead to further contracts through your cooperating partners.

To deliver a quick result, you should keep your planning and production times as short as possible.

It is vital, to involve the customers in the design process of their fit out and furnishings.

Also inform your customers about the arrival of ordered materials and invite them for a viewing of already finished pieces of the whole project.

If you involve the customer in the realisation of his project, he will be informed and less demanding (e.g. dead lines). The customer has the "cared for" feeling.

More topics: Your entrance to success - Your market niche is waiting!

Do you really want to continue to compete in a market mainly under price and time pressure? Identify your own market niche and care for your customers without time pressure and price war! ( more)