When Christopher Columbus returned
...returned to the Spanish court from his first
successful expedition in 1493, people there welcomed him with silent mockery.
One nobleman even suggested that there was nothing special at all in simply
sailing straight ahead until one hits new land.
Upon hearing this, Columbus took an egg,
handed it to the critic, and said: "Go ahead and make this egg stand on
its tip, Caballero!"
After several failed attempts, the noblemen in
attendance gave up.
Now, Columbus took the egg, and put it down on
the table with slightly more energy than the noblemen had exerted - not to
hard, but just hard enough so that the tip of the eggshell broke a little. And
sure enough, the egg stood on its tip.
The attending aristocracy proclaimed: "We
could have done that just as well!" Columbus responded: "It's like
this quite often - the most difficult tasks have the simplest solutions!"
Exactly 500 years later, the advertising guru
Peter Fellner christened us "Columbus". For as our namesake
Christopher Columbus, we have specialized in finding engenious and simple
solutions to difficult challenges.
Simply following our joint motto: Everything
good is simple!


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