rounded furniture
From rounding to ordering: How to strategically use the interior design trend
 
Reach New Target Groups with Curved Shapes and Clearly Stand Out from the Competition

CURVED FURNITURE IS TRENDING – YOUR OPPORTUNITY AS A CABINETMAKER


Minimalist, angular furniture dominated the market for years. But the design language in interior design is currently changing significantly: Curves, organic lines, and flowing transitions are more in demand than ever.

For many cabinetmakers, this is initially just a design trend.
In reality, it's much more than that: a strategic market opportunity.
Because curved furniture can do exactly what price competition with standard cabinets can't: differentiate you.


1. WHY CUSTOMERS WANT SOFT SHAPES AGAIN


Design magazines talk about "organic shapes" or "curved living." This refers to furniture with soft lines, without hard transitions or right angles.

The underlying principle is emotional:

  • People seek a sense of security
  • Rooms should be calming
  • Living spaces are becoming more personal
  • Standard solutions are losing their appeal
A round dining table, a curved kitchen island, or a curved room divider appear more sophisticated, individual, and architecturally striking.
And this is precisely where your opportunity lies.


2. ROUND SHAPES CONVEY HIGHER VALUE


Curved furniture is perceived differently by the end customer than rectangular, standard solutions.

It appears:

  • more individual
  • more elaborate
  • more architecturally sophisticated
  • more emotional
And the crucial point: Customers compare less based on price.
A rectangular piece is compared to mass-produced furniture.
A curved solution is compared to design.

This completely changes the basis of the conversation.


3. THE STRATEGIC ADVANTAGE FOR JOINERIES


Those who can offer curved shapes automatically position themselves differently:

  • less interchangeability
  • greater design expertise
  • attractive to architects
  • interesting to premium clients
  • differentiation from the competition
Especially in high-end interior design and architecturally demanding projects, curves are not a trend – but a stylistic element.

Those who can implement them technically flawlessly are perceived not as mere "craftsmen," but as design partners.


4. WHERE YOU CAN SPECIFICALLY USE THE TREND


The market shows clear areas of application:

  • curved kitchen islands
  • round or oval dining tables
  • curved fronts
  • organic wall coverings
  • round room dividers
  • three-dimensional design panels
  • curved furniture for commercial and hospitality projects
Especially in commercial construction, demand and willingness to pay for custom shapes are increasing significantly.


5. THE CRUCIAL POINT: TECHNOLOGY DECIDES


The trend alone doesn't guarantee a contract.
The question is: Can you implement it with technical certainty?

Curved elements are difficult or cost-effective to produce using traditional pressing methods.

This is where modern vacuum technology becomes a strategic tool.


6. ECONOMICALLY REALIZE CURVED SHAPES WITH COLUMBUS VACUUM TECHNOLOGY


With Columbus vacuum technology, you can implement this interior design trend professionally and reproducibly.

Possibilities:


Layer bonding

Multiple layers of veneer or wood are permanently and stably bonded in a mold.
This enables precise curves with high repeatability – ideal for curved fronts or furniture bodies. (Learn more)

Laminating curved components

Pre-curved substrates can be covered with veneer or coating material without bubbles – even with complex radii. (Learn more)

Forming plastics

Thermoplastic materials can be heated under vacuum and formed three-dimensionally. (Learn more)

This opens up new possibilities in the design field.

The decisive advantage for you:

  • High application reliability
  • Reproducible quality
  • Investment as needed thanks to modular systems
  • New product categories in your portfolio
This turns a trend into a competitive advantage.


7. HOW TO WIN BETTER CUSTOMERS WITH THIS TREND


The crucial point isn't just the technology.
It's your positioning.

When you actively communicate curved solutions:

  • Showcase projects featuring curves
  • Target architects specifically
  • Present organic design solutions
  • Position yourself as a specialist for sophisticated forms
Then your target group changes.

You're no longer just appealing to price comparison sites, but to designers, planners, and quality customers. And they invest.


CONCLUSION


The trend toward round and curved furniture isn't a short-lived hype. It's an expression of a new feeling of living.

For joineries, this means:
Those who master this trend technically can clearly differentiate themselves from the competition,
realize higher-quality projects, and attract more attractive customers.

The market is moving towards design and individuality.

The question isn't whether the trend is coming.
It's already here.
The question is: Are you taking advantage of it?




FURTHER LINKS

Leveraging this trend with the support of Columbus:

Columbus 360°


Schöner Wohnen – Trend zu runden Möbeln
https://www.schoener-wohnen.de
AD Architectural Digest Deutschland – Organische Formen im Interior
https://www.ad-magazin.de
Living at Home – Wohntrend Soft Living
https://www.livingathome.de
Elle Decoration Deutschland – Curved Furniture Trend
https://www.elle.de/decor

Architectural Digest – Why Curved Furniture Is Back
https://www.architecturaldigest.com
Dezeen – Organic Shapes in Interior Design
https://www.dezeen.com
Vogue Living – The Rise of Soft Shapes
https://www.vogue.com.au/vogue-living
House Beautiful – The Curved Sofa Comeback
https://www.housebeautiful.com

Request offer for COLUMBUS 360°
We will be happy to make you an offer exactly for your individual needs!
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